My Process
Together we will embark on the design journey together as a team. Working with me means taking all your insight and knowledge of your product & service and bundle it up with all my design expertise to create something amazing together. Here is what you can expect from this process.
1. Discovery & Onboarding
- Initial call
- Finalising brief
- Proposal
- Costing
- Invoice
- Deposit 50%
Every project starts with a conversation. After you send your enquiry through my booking form, I’ll review your needs and, if it’s a good fit, we’ll schedule a Discovery Call. This chat is about more than just logistics, it’s our chance to connect, talk through your goals, and see how we can bring your vision to life.
From there, I’ll craft a clear proposal that outlines the scope of work, deliverables, and investment. Once you’re happy with the plan, we’ll lock things in with a 50% deposit and contract.
At this stage, everything is set, and we’re ready to begin.
2. Brand Strategy & Creative Direction
- Align brand goals
- Defining success
- Art direction / Moodboards
- Competitor analysis
- Branding questionnaire
Before diving into design, we lay the groundwork. This stage is all about understanding your brand on a deeper level. What makes it unique, who it serves, and how success should look. Through research, competitor analysis, and a tailored brand questionnaire, I’ll uncover the insights that shape the creative direction.
Based on these findings, I’ll prepare a selection of moodboards that capture possible directions in typography, colour palette, and the overall feel. Together, we’ll choose the style that best reflects your brand, setting a clear creative path forward.
3. Creation
- Conceptual development
- Logo design
- Visual identity
Here’s where ideas take shape. Using everything gathered from strategy, I explore concepts through sketching, brainstorming, and experimentation. This phase is equal parts creativity and problem-solving, doing my best to eliminate generic ideas to uncover those unique concepts that truly fit your brand.
I’ll refine these ideas into strong design directions, developing logo concepts, visual elements, and identity assets that work as a cohesive system. The goal is to bring your vision into reality while keeping it grounded in strategy.
4. Presentation
- Design presentation
- Showcase design decisions
- Rationale
Once the creative foundation is built, it’s time to share it with you. I’ll prepare a detailed brand presentation that walks you through the concept, the design decisions behind it, and how everything connects to your brand goals.
This is a collaborative step and you will have the chance to share feedback, ask questions, and suggest refinements. All my packages include two rounds of revisions to make sure the design feels just right.
5. Refinement & Offboarding
- Feedback taken and refinement
- Final feedback
- Invoice remaining 50%
- Create brand guidelines
- Package asset files
After your feedback, I’ll fine-tune the design and polish the final details. Once you’re happy and the remaining balance is settled, I’ll create a complete brand guideline document to ensure consistency moving forward.
Finally, I’ll package up all your design assets in every format you’ll ever need, for both digital and print. At this point, you’ll be fully equipped with a professional brand identity and the tools to use it with confidence.
Your brand is ready to step out into the world, looking and feeling its best.
Post Project Support
Think I'll be a great fit?
If everything sounds good and you ready to begin, why not just book a call and we can begin this journey together!